Businesses are in business to make money.

You are in business to make money.
You make money when customers purchase your products and services.

Customers buy from you for a reason - THEIR reasons - not yours.
Some people buy more, some less.
If customers don't buy from you, you go out of business.
That's why you need to take Marketing seriously.
More seriously?
Yes. More seriously.
Businesses focus too much on selling products not enough on customers buying products.

Think about it. When people go to buy something, do they let salepeople "sell" them?
People don't "get sold".
Is that what you do? Do let yourself "get sold"?
Sellers don't control Marketing, customers do.

Over 600 years ago, one person believed the world was round, not flat..
Just because everyone believes one way doesn't mean they're right.