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April 22, 1993
George Wehmann
Direct Marketing Resources Group, Inc.
2700 Wycliff Road, Suite 312
Raleigh, NC 27607
Dear Mr. Wehmann:
Since I helped
co-found Digital Recorders, Inc. in 1983, I have spent hundreds
of thousands of dollars with various agencies and individuals
trying to market my company and products. Never in 16 years
have I ever felt that I made as good a decision as the day I hired
your firm to assist us with our direct mail marketing.
I
must tell you that it was your seminar on this subject that made
me aware of how little I knew about the subject and how far the
industry had come in terms of technology and documentation supporting
this area of marketing.
Many times
other divisions of ours have tried to do "thrifty" mailings
and do everything themselves (as entrepreneurs often do) with
virtually no results. I thrive on the results that we have created
through your association, and as a commissioned employee I feel
the results where it matters most, in my wallet.
You
have taken the time to explain every piece of each mailing, why
they are necessary, ways to increase the response by ten fold
and I appreciate that type of "hands on" experience.
If
you ever require a reference to gain the confidence of a prospective
client, I can promise you if they talk to me they will be your
client for years to come. Your value in the long run helped us
double sales for the 1992 year and we are again trying to accomplish
that feat in 1993.
Thanks
for all your assistance.
Kindest personal regards,
DIGITAL RECORDERS, INC..
Joanne
Duncan Alpiser
Joanne
Duncan Alpiser
Corporate Secretary / Senior Account Executive
JDA:dm
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