Q:
IS THE THREE-TIME MAGAZINE AD MINIMUM INSERTION APPLICABLE
TO LISTS? DO WE HAVE TO ORDER THE LISTS AT LEAST THREE TIMES?
A: If you are using magazine ads, you can
use the lists just once.
Q: HOW DO I KNOW IF MY PRODUCT CAN BE SOLD BY DIRECT
RESPONSE?
A: Today, more than ever, it's
not just magazine subscriptions and credit card accounts that
are promoted by Direct Response. Everything from travel to
automobiles, to photocopy machines, to computer systems, to
office supplies- even Real Estate- are all products sold or
promoted by Direct Response. It is very likely that Direct
Response can help sell or promote your products.
Q: IS THE MNI DIRECT RESPONSE NETWORK COMPETITIVELY
PRICED?
A: By standardizing the dimensions
and specifications of our ad reprint and mailing package materials,
we can purchase these generic sized materials on behalf of
all MNI DIRECT RESPONSE NETWORK customers. By combining many
MNI customers' separate order quantities into larger single
quantities, we attain volume discounts. Our quantities are
higher than most individual MNI customers can generate by
themselves. Our pricing reflects those savings and is competitive
for our smallest quantity DIRECT RESPONSE NETWORK customers.
Q: WHAT ABOUT DIRECT RESPONSE DRAWING AWAY FROM RETAIL
SALES?
A: Retailers used to fear this
concept, but now have found that Direct Response and retail
are actually complements to one another. And consumers differ
in their shopping preferences - some prefer retail and some
prefer shopping by mail. By utilizing the MNI DIRECT RESPONSE
NETWORK, you appeal to both types of buyer preference.
Q: WHAT IF WE ALREADY USE DIRECT RESPONSE- HOW DOES
THE MNI DIRECT RESPONSE NETWORK DIFFER? A:
Your own Direct Response programs may be very successful and
highly cost-effective. If so, you've probably developed your
success through testing many variations and combinations of
Direct Response techniques. What the MNI DIRECT RESPONSE NETWORK
offers is another set of opportunities to further test and
enhance your current Direct Response program.
Q: CAN OUR AD AGENCY BE INVOLVED?
A: Of course. In fact, the MNI
DIRECT RESPONSE NETWORK can relieve ad agencies of many of
the trafficking and production burdens typically encountered
with a Direct Response campaign. This then allows your ad
agency to become a more fully involved partner with your advertising
and marketing strategic development.
Q: ARE THE MAGAZINE LISTS AVAILABLE ONLY THROUGH MEDIA
NETWORKS?
A: Media Networks is not an exclusive
source of these mailing lists. However, we know of no other
single source that offers database mailing lists together
with magazine ads and together with all our DIRECT RESPONSE
NETWORK services
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