July 27, 1992
 

To Whom it May Concern:

In November 1991, we contracted George Wehmann to help research, plan and implement a direct mail test.  George advised us on all aspects of our direct marketing program, taking us step-by-step through the various stages of the campaign. 

Initially, George conducted a series of brainstorming / trouble-shooting sessions with our marketing staff to determine what our goals were.  These sessions offered invaluable insight into the inner workings of direct mail. Once we had determined our objectives, George led us through the planning and budgeting phases, helped us implement our ideas and finally produce the mailing and track response.

A thorough, detailed-oriented consultant, George is highly knowledgeable on all facets of direct mail.  His advice and experience taught our marketing staff a great deal, which has helped further our direct mail efforts.  I would be pleased to recommend George to any individual or company who wants to initiate a direct mail program or improve upon an existing one.

Josef Woodman
Josef Woodman
President & Owner
Fran Phillips
Fran Phillips
Marketing Manager