MARKETING RESULTS Management Workshops

Convenient Raleigh locations
Directions & Parking Information Provided To All Registrants --
To Register

A 10 part workshop series:
Each Two Hour Workshop Only $39

  • Learn to capture, track, measure and test your marketing success.
  • Analyze results of already completed marketing programs.
  • Predict which results you need next.
Half-Day Agendas available:
Workshop B1.                            Page Top Workshop B2.                  To Registration Page
 How Cost Effective Are Previous Marketing Results? Results Capture, Tracking & Analysis.
  • Looking at past marketing campaigns to "dig out" past measurable results.
  • Future marketing results expectations: based on past marketing results or on management mandates?
  • Are future marketing results expectations too high or too low. How to compare?
  • Are there holes in your Marketing Results Effectiveness?
  • Are you "bleeding results" and don't even know it?
Workshop B3.                           Page Top

Workshop B4.                  To Registration Page

Results & Budget Planning For Direct Response Marketing.

 The Math and Finance Of Response Rates, Breaking Even and Payback.
  • Without a plan, results improvement is Mission Impossible.
  • Failing to plan IS planning to fail.
  • What marketing plans are in place today?  What should they include?
  • Review of a well managed, results oriented case history examples, step by step, from end to end.
  • Response rates, sales conversion rates, net-net response rates - what they all mean, how they all connect.
  • Establishing "Per Response, Per Sales" results ratios for every step of the "results processing pipeline".
Workshop B5.                           Page Top

Workshop B6                  To Registration Page
Managing Marketing Risk; Minimizing Investment To Yield Maximum Return (ROI) What Response Rates Are Profitable For Any "Measured Marketing"?
  • Can test results lead to self-funding, non-risk marketing campaigns?
  • A perspective on risk management comparisons - Marketing programs with and without testing.
  • How controlling results measurements, and managing results controls, can virtually eliminate all Marketing Risks.
  • Understand Marketing Breakevens, Paybacks, Returns on Investment (ROI)
  • Connecting Investment Management with Marketing Results Management.
  • "Effectiveness definitions" that must be mutually understood and agreed to.
  • Results you already have, but IGNORE.
Workshop B7.                           Page Top

Workshop B8.                  To Registration Page
Marketing WITH MAXIMUM CERTAINTY - The Road To Guaranteed Results. Testing and Validating Marketing Results - On ANY Budget.
  • The Scientific Method of Variable Isolation - How it delivers DM success.
  • The only Results that matter: MEASURABLE, REPEATABLE AND PREDICTABLE.
  • Results Measures that allow Control.
  • Controls that allow Results Management.
  • Making results more accountable.
  • Prices, letters, formats, colors, phone numbers, reply addresses -- all areas to help you easily track marketing results.
  • "Improvement"  = "the state of becoming better".  Why so important?
  • Why "smaller is better" when testing
Workshop B9.                           Page Top Workshop B10.                   To Registration Page
Guaranteed Marketing Results - Is This Hype or REALLY Possible?  Lifetime Customer Value Analysis (LCVA) - How and Why?
  • Quantitative versus Qualitative results improvements -- both offer guaranteed results, but which can you afford?
  • "Costless" marketing results - why they're the only results you want.
  • Your customer relationships: the ONLY defense against Competition.
  • Losing money and loving it.
  • The "numbers game" of Lifetime Customer Value Analysis (LCVA).
  • Win a return on every marketing investment you ever make again.

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Seating Limited Due To Small Group Sessions
Reserve Seats NOW - Register On-Line - Or By Fax
New Bern Avenue, Raleigh, NC Directions & Parking Information Provided To All Registrants --

"It busted almost all my existing ideas about how direct marketing works. I feel so much better prepared to attack our new direct campaigns from an informed position. I still need a great deal more specific info. Now I feel I have a solid footing to more forward."

"Focused completely on Direct Response campaigns which I'm In the middle of working on."

"Great Information - very helpful & thought provoking - made me see what I was doing right and the things we are not doing, but should be!"

To Seminar Testimonials                  To Registration Page
Why  A Workshop Series in Results Management?

The center of the Marketing and Direct Marketing universe is Results. Everything revolves around results, around goals and objectives. If we don't achieve planned goals and objectives, our results are not effective enough. 

Too few marketers achieve results cost- effectively. They're unaware of "long-ago proven" methods of achieving measurable, repeatable and predictable results WITH MORE CERTAINTY. 

The time to improve your marketing skills  only takes 2 or 3 hours a day! Now you can manage your day to day direct marketing projects AND learn how to IMPROVE THE EFFECTIVENESS of your actual marketing campaigns - AT THE SAME TIME!

Workshops are scheduled twice a week, for ONLY two hours at a time. No daylong sessions away from the office. In only 10 weeks, you not only master the lessons, you can still manage your current marketing program workload. 

More Valuable in the Information Age!

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These days, more than ever, companies need to measure the effectiveness of their Marketing and Advertising Communications. Dot.coms went "belly up". Direct Response Marketing has re-emerged as the most cost effective form of marketing.

WHY? The "shotgun" approach of general awareness advertising has never matched the "rifle shot" of highly targeted Direct Response Marketing. Today, companies must develop highly effective direct response strategies or face competition with even more well developed direct response strategies to acquire and retain customers.

 Who Should Attend?

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Anyone who affects the success of your organization's promotions or other marketing efforts:
  • Those who plan or supervise Direct Response Advertising, Direct Mail Marketing, Outbound or Inbound Telemarketing, List Research, or Database Direct Marketing.
  • Managers, Supervisors and Coordinators in Marketing, Sales, Advertising or Promotion Management.
  • Business owners, partners and principals of start-ups and small businesses, mid-size companies or even large scale corporate enterprises.
  • Advertising Agency account services staff, production and creative staff, or similar staff from marketing service firms.
  • Sales Reps from supplier and vendor companies who support Direct Marketing "user clients".

Speaker:                                                               Page Top                                         To Registration Page

George Wehmann
President, Direct Marketing Resources Group, Raleigh, NC
Founder, past president, Carolinas Direct Marketing Association (CDMA). Wehmann's direct marketing experience comes from working with leading Direct Marketing organizations such as Readers Digest Condensed Books Club, Krupp/Taylor USA, American Express Card Division, IBM PC Company and Merrill Lynch Financial Services.

Wehmann founded CDMA and conducted a continuous series of seminars and workshops for association members and businesses in and near the Carolinas.

Wehmann has presented at luncheons and annual conferences for a variety of trade associations and non-profits including The American Marketing Association, The Internal Association of Business Communicators, Rotary Clubs, Chambers of Commerce and various entrepreneurial development groups.


 
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